Seminar topics are shared to three sessions. All the live sessions on Wednesday will be streamed out and Thursday’s session is totally online.

There might be changes in a program, topics and timing.

10.11.2021 Wednesday

9.00 – 9.15 Opening of the conference – Sirkus, floor 0
Tuomas Mylly, University of Turku/IPR University Center
Juha Vesala, University of Lappland/IPR University Center

9.15 – 10.00 Keynote speech – Sirkus, floor 0

Ilkka Rahnasto, Marconi
Eeva Hakoranta, InterDigital


10.00 – 10.30

Sirkus, floor 0

Sirkus, floor 0

Sirkus, floor 0



floor 0

Juho Rissanen
floor 1,5

Karl Lindahl
floor 2,5

10.30 – 11.00

Different IPR Aspects on Technology Licensing
Suvi Julin and Arttu Ahava,

Case Orion – IP importance in pharma business
Heidi Adler,

Old IP in New Media
Saija-Leena Tiainen and Taika Pöntinen,

11.00 – 11.30

Updates on United States IP Law
Robert Alderson, Berggren

IPR and Sustainability
Roberto Castagno,
Neste and
Pirke Fustinoni, MetsoOutotec

How to build a successful public service brand?
Joonas Koskivirta and Janne Saarinen,
Yleisradio/Finnish Broadcasting Company

11.30 – 12.00

TactoTek Technology Licensing Story
Sonja London, Tactotek

Check your emails, make some calls or have a longer break!

Brands and trademarks during Covid-19 pandemic
Taru Kallio-Nyholm,


12.00 – 13.00

Sirkus, floor 0

Sirkus, floor 0

Sirkus, floor 0


13.00 – 13.30

AI inventions
Jari Nieminen,
Laine IP

Scientific evidence in patenting
Krister Karlsson, Kolster

UPC – where do we stand now
Mikael Segercrantz and Rainer Hilli, Roschier

13.30 – 14.00

Legal aspects of data and AI
Markus Myhrberg,
Lexia Attorneys

Trademark registration vs. Trade names
Åsa Krook,
Waselius & Wist Attorneys

IPR Strategy in Finland
Anna Haapanen, Dittmar & Indrenius
and Kaisa Olkkonen, Chair of the Board – Finnish IPR Strategy

14.00 – 14.30

Automated AI-enabled processes in an IPR agency
Teemu Lang,

Startup Business Story – IPRally
Sakari Arvela,

Technology Trends Shaping the Future of Branding
Sarita Schröder,
Hannes Snellman Attorneys


14.30 – 15.00

Sirkus, floor 0

Sirkus, floor 0

Sirkus, floor 0


15.00 – 16.00

May the Source Be With You
Kaj Häggman and Mika Vuontisjärvi, OP Financial Group

Exhaustion of trademark rights
Hanna-Maija Elo and Emilia Hodge,
Properta Attorneys

Practical Issues Conserning Non-Traditional Trademarks
Joose Kilpimaa, Laine IP and Kirsi Ekström, Telia Finland

16.00 – 16.30 B is for BERGGREN and also for BUBBLES
Sirkus, floor 0
After a long day of interesting presentations, please stop by the lobby at 16:00 for some Bubbles courtesy of Berggren and a nice transition to the Networking Night starting at 16:30.

Sirkus, floor 0

Make new friends, expand your network, have a good time with your colleagues!
We are offering a salad buffet, drinks and music. Bar is open! You can and will do the rest! Welcome!


11.11.2021 ThursdayONLINE

9.00 – 9.30 Keynote speech DSM directive in Finland and Europe – the future of copyright
Viveca Still, Ministry of Education and Culture, Finland

9.30 – 10.15 The role of private person in trademark infringement – Case Study: C 772/18 (MIP Impact Case of 2021)
Jani Kaulo and Maria Puronvarsi, Kaulo & Partners

10.15 – 10.45 Coffee

10.45 – 12.00 Covid-19 and IPR -panel discussion
Dhanay Cadillo Chandler, University of Turku
Duncan Matthews, Queen Mary Intellectual Property Research Institute
Linda Norrgård, Papula-Nevinpat

12.00 – 13.00 Lunch

13.00 – 13.45 Legal Design and IPR
Antti Innanen, Dot. Legal Oy

13.45 – 14.30 Sustainable Fashion and IPR
Irene Calboli, Texas A&M University School of Law

14.30 – 15.00 Coffee

15.00 – 15.30 Patent valuation considerations
Hannes Kankaanpää, Counsel, Kolster

15.30 – 16.15 Industry dynamics in the IPR service sector: Evidence from Finland
Jussi Heikkilä and Mirva Peltoniemi, University of Jyväskylä

IPR University Center
Arkadiankatu 7
FI-00100 Helsinki
+358 40 3521 486

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